Stuff
Problem
Category
How can firefighters' mental health be effectively supported and nurtured?
Social Design
Identity
Field Research
Firefighters are aware of the mental health issues they face together
Many firefighters have a dismissive attitude towards the issues resulting in harm to themselves
People would love to support firefighters and the hard work they provide for us
Insights
Types of mental health issues firefighters face
- Anxiety
- Depression
- Ptsd
- Suicidal thoughts
Firefighters are increasingly dying via suicide by the year
20 percent of firefighters meet the criteria of PTSD
The suicide rate of firefighters is 40 percent higher then the global average
Estimated to be 1000 suicides a year
1 in 5 firefighters suffer from PTSD
Research
Suck it up. buttercup
"
"
Solution
Create a firefighter-based support group
Learn to recover in Icarus, a mental health organization specializing in firefighters, due to the lack of awareness and support they receive when dealing with trauma in their work environment. Icarus strives to help mend and support the mental health of firefighters. Utilizing cognitive behavioral therapy due to its impact in assisting all first responders with trauma.
Welcome to Icarus
Icarus creates a color therapy-based environment to support firefighters' mental health, symbolizing unity with a predominant red hue. The brand's icon illustrates the narrative of comfort and companionship.
Design Strategy
Design Strategy
Attributes
Target Audience
Unity, Camaraderie, Bonding, Supportive, Empowering
Firefighters, First responders, Family, Community centers
Icarus creates a color therapy-based environment to support firefighters' mental health, symbolizing unity with a predominant red hue. The brand's icon illustrates the narrative of comfort and companionship.
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Empirica
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Motion Case Study
