Problem
Category
How can the mental health of firefighters be supported?
Social Design
Branding
Field Research
Firefighters are aware of the mental health issues they face
Many firefighters have a dismissive attitude towards mental health issues they face
People would love to support firefighters for the hard work they do for their communities
Insights
Types of mental health issues firefighters face
Anxiety
Depression
PTSD
Suicidal thoughts
Firefighters are increasingly dying via suicide by the year
20 percent of firefighters meet the criteria for PTSD
The suicide rate for firefighters is 40
percent higher than the global average
Estimated to be 1000 suicides a year
1 in 5 firefighters suffer from PTSD
Research
Suck it up. buttercup
"
"
Solution
Create a firefighter-based support group
Icarus is a mental health organization dedicated to supporting firefighters who often lack awareness and support when dealing with trauma in their work environment. Icarus strives to mend and support firefighters by utilizing cognitive behavioral therapy, which has proven effective in assisting all first responders with trauma.
Welcome to Icarus
Icarus creates a color therapy-based environment to support firefighters' mental health, symbolizing unity with a predominant red hue. The brand's icon illustrates the narrative of comfort and companionship.
Design Strategy
Design Strategy
Attributes
Target Audience
Unity, camaraderie, bonding, supportive, empowering
Firefighters, first responders, family, community centers
The brand's icon embodies the narrative of comfort and companionship. Icarus creates a therapy-based environment in red, symbolizing unity with the brotherhood and aimed at supporting firefighters mental health.
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DDCDCA
Empirica
Montserrat
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