Founded in 2011 by Craig Stevens, a retired Air Force veteran, Genesis 360º started as a parking lot striping company. With a focus on family, hard work, and integrity, Stevens aims to build the "Amazon" of Construction, Maintenance, IT, and Landscaping. However, the current branding lacks professionalism. A revitalization can enhance Genesis 360º's image and better communicate its professionalism to customers.
Why Rebrand
Design Strategy
To proceed with the rebranded identity, we'll retain the prominent "g" icon while enlarging and separating the logotype for better readability. We'll stick with the sans serif font for its familiarity and legibility. The colors burgundy, red, and orange will remain to maintain warmth and continuity from the current branding, while blues and greens will be dropped due to their lack of association with the brand. The full name will be preserved. These adjustments aim to uphold professionalism and uphold the family values Genesis 360º stands for.
Audience
Attributes
Values
Retailers
Government
Home Owners
Business Owners
Construction Owners
Anyone with any issue
Fun
Family
Integrity
Versatile
Reliability
Hard Work
Excellence
Quality Work
Veteran Based
One-Stop Shop
Just like "Amazon"
Customer Focused
Moodboard
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Colors
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Typefaces
Proxima Nova Regular
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